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In adding about how the digital world has NOT changed the fact that we will always consume content, and in that case content usually found on TV, Netflix’s chief content officer talks about the Emmy nominations for Netflix shows:

"I think it validates the model in a lot of ways. I think it also blurs the line forever about what is television. Television is what’s on the screen, no matter what size the screen or how the content got to the screen. Television is television is television." 

and in our opinion, marketing is marketing is marketing.

More at fastcompany:

  • 18 July 2013
  • 36