"...let's have a round table..."

Round Table Consult specializes in three main areas: CRM, Marketing and Communications.
Our approach to work is simple and focuses on creating specific recommendations that fit your special needs.
 
We invite you to a round table to share your challenges, discuss opportunities and coin a solution together.
www.roundtableconsult.com

4Ps. 7Ps. 4Cs. Bottom line Marketing is how you do business. It is equally important to be relevant to both internal and external audiences. To fashion your business around people. Whether you reach them and build this relation online or offline, it won’t matter if your business is not ready. Smart marketers will make sure it is. We can help with that.

Is Maleficient the proof that Disney is changing its Brand?

Check this review of the movie Maleficient and all its “secret” messages that might indicate a huge shift in what Disney stands for. 

Cheers to storytelling! Storytelling is key to have a brand connect with partners and people. It is one of our foundations.

Pratice Safe Design: Use a Concept Art Print by Kimsey Price

Word of the day:

and you can buy it too, so that you remember.

Round Table Consult’s collaboration with the Outpost resulted in an appearance of the former in the pages of the latter. 

What people don’t realize is that this simplicity of our approach is key to the trust we establish with our partners, but mostly to the cunning truth we deliver.

Catch the Outpost’s spring issue on shelves today.

when I check email one last time before leaving for the weekend

thisadvertisinglife:

image

Mike Heighway sent me this gif, at which I laughed louder and longer than I have at most things in a while.

An Ultra-Minimal Deck Of Cards That Keeps Poker Night CleanDe

Design at its best.

Applying Semiotics To Brand Strategy Innovation

Design Clients On Famous Logotypes

Extremely relevant to brand, identity and logo design. It’s all pretty subjective.
It is pretty much related to a previous post on roundtableconsult “I want logo!”

Fast Food Marketing: Kids & EthicsDownload it here to view it in full resolution:http://www.rwjf.org/content/dam/files/rwjf-web-files/Infographics/kidsfastfoodads_final1.pdf

fastcompany:

A scientific guide to writing popular (and sharable) headlines for Twitter, Facebook, and your blog, from the co-founder of Buffer.

Let Me Explain Why Miley Cyrus’ VMA Performance Was Our Top Story This Morning

On driving traffic, journalism and ethics

The Innovation of Loneliness

Eye opening and interesting for us marketers and humans.

UX Vs Design Vs Data Vs Brand: The MailChimp experience

A very interesting blog entry from none other than MailChimp. 

Having discussed the importance of analyzing every situation as its own, we think this blog entry about the login options, failed logins and the impact on the mailchimp brand experience is worth a read and a discussion or at least a thought. 

Who has ever thought or faced such a challenge? And why haven’t you if you have or are developing a website? What would be your benefits to use social media login/integration at varying levels?

When Microsoft learns a trick or two from the best, they can churn out pretty good communication elements. 

That video (the second, and we’re guessing not the last in the series) says it all. And yes it is true that it oversees some key experiential elements when it comes to the use of the product, from the OS to the applications that run on them, we still have to give Microsoft’s agency points on the humor and delivery of the USPs of the Surface.

With the sales woes that the surface is facing, that ad can only help.

Windows 8: Surface RT vs. iPad (by surface